User Consent is the King

The success of a brand depends to a large extent on how much the end user trusts the brand. A company’s policy on data privacy, therefore, is a key determiner when it comes to shaping that brand image.How, you ask? Sample this:In a survey that research giant Mckinsey conducted in North America in 2020, as many as 71% of respondents said that they would stop doing business with a company if it gave away sensitive data without their prior permission. There is no doubt that tracking of user data, their sequencing, and drawing intelligence from these go a long way in serving the user better. In an ocean of information available online, it is through this learning of user behavior that consumers are served the most relevant products and services that suit their needs and tastes. 

The criticality of data tracking for better user experience is, in fact, why data privacy must be taken very seriously. Stringent data protection norms are also being formulated by governments across the world to make these legally enforceable. Soon enough, asking for user consent to access their data will not be a choice.